Virtual dressing technology works in a similar manner. The application “maps the terrain of the user’s body” essentially by taking each segment of the user’s image and calculating how each segment looks in 3D. The same treatment is applied to the laundry. Then, according to the Zeekit website, these clothes are matched to the equivalent portion of the user’s body and sized according to the size of the user.
“The inspiration we see from the human body is like a topographic map,” Vezel said.
Outside the Israel Museum, Zeekit works with major brands such as Amazon, H&M and Nordstrom, and users can choose from a variety of clothing options when purchasing an app.
Yael Vizel, left, testing out the Zeekit app with clothing in the Decoding Israeli Dress exhibition, on July 31, 2018 (Ariella Gentin)
Vizel said the company is committed to “completely changing e-commerce” because users don’t have to return to the clothing they order online, and when they try it out, they don’t look right.
Apparel companies around the world have begun to use the technology for other purposes. For example, ASOS uses Zeekit to save the cost and effort of taking photos.
“Catalogues and retailers don’t have to take photos of all their clothing items,” Vizel explained, because they can send photos of these items to Zeekit, and the company can virtually wear models.
“You see a lot of photos of the models wearing clothes, they are actually just models wearing underwear, and we dress them up,” Vizel added.
Vizel, Kristal and Appleboim are very excited about adapting the technology to the needs of the museum.
“When the museum presented us with the idea of integrating AR (Augmented Reality) technology into the exhibition, we thought it was a good idea because it really connected the present, the past and the future. You can see yourself – now, here – Almost dressed up for items that represent 40 or 60 or 100 years ago. This future technology was developed in Israel. So everything including technology represents a road map for Israeli fashion,” Wiesel said.